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| Category: Business:Marketing:Sales |
(requires Adobe Reader)
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| About the Book | |
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As children we are told, “It isn’t whether you win or lose, it’s how you play the game”. As adults, we are bombarded by New Age gurus and politically correct philosophers who hold forth on the “grand notion” that it is not the destination that is important but the journey that gives our lives meaning. BULLSH*T!!! If you sell for a living, then welcome to the real world where the all-important “journey” is bought and paid for only by the spoils reaped in victory. Where unless you play the game to win, you starve. Written by cold-calling champ Lawrence Rosenberg and presented in a brash, pull-no-punches style, Chase the Championship reveals the mindset and methodology vital to waging and winning an all out war against your firm’s best sales executives. The author’s philosophy is powerful and precise, and guarantees, should you have the guts to take action, that you will develop the skill-set and strength of character necessary to become “number one”, and attain what every champion dealmaker simply takes for granted – money, respect and power!
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| About the Author | |
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Lawrence Rosenberg, is a professional closer and sales-force prime mover with over twenty years of “in the trenches” sales experience. His unique methods, hard-charging style and “do or die” sales philosophy are drawn from a decades-long career as a new business “hunter-killer” and cold-calling sales champion. Rosenberg is also head of advertising sales for one of the world’s leading specialist publishers, where he has been kicking ass and taking names for much of the past decade. |