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| Category: Writing:Publishing:Self-publishing |
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| About the Book | |
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Some time back, I was poking through my computer files and was blown away at the vast array of marketing, publicity, and promotional materials of every description that I’d created in the course of successfully promoting my first two books, The Well-Fed Writer and TWFW: Back For Seconds. Together, the two books now have 50,000 copies in print, and have provided me with a full-time living for over five years (and counting). “Wow,” I thought, “Bet my readers would love to see all this stuff as they launch their own book campaigns.” Including all of it would have added over 100 pages to the book, so I thought, “Why not include some of it in the book, and far more in a separate cut ‘n pastable ebook?” Well, I started digging, kept digging, and didn’t stop till I’d assembled… …virtually every piece of marketing material I used in the course of promoting, marketing, and publicizing my successful titles. We're talking book proposal, marketing strategy questionnaire, book synopsis, press releases, sample email pitches, promo blurbs, “news pegs,” book promo sheets, mock book reviews, galley insert sheet and galley copy cover letter and dozens upon dozens of other items (you’ll have the chance to view the full table of contents before purchasing…). Think a resource like this could save you just a little time, aggravation, and money? Sure, you have to adapt what I’ve done to your book, but you’ll see exactly how I did mine, so the way is clear. We’re talking about a culmination of years of effort here… But, offering up such a collection is all in keeping with the goal of my books: to spell out the real-world nitty-gritty detail, and leave the theoretical far behind. And here’s why it’s such a valuable resource… 1) It shows you WHAT, specifically, you need to have, and seeing it all laid out will undoubtedly have you realize that you didn’t know you needed this, that, or the other. 2) Just as importantly, it shows you HOW I crafted each piece. Not like my way is the right, best, or only way, but it got the job done. I encourage you to improve on it, but having a model to follow should make that job easier. 3) By definition, you’ll see the WHEN and WHY of these pieces: the point at which you’d employ each one, and for what reason. 4) Finally, through detailed explanations at the beginning of each item, you’ll understand the crucial CONTEXT of each tool, so you maximize its effectiveness. What would something like that be worth to you? Well, something as comprehensive as this could easily justify a price tag in the hundreds or more. Instead, it’s yours for about the cost of cheap pizza outing: $19.95!
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| About the Author | |
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Peter Bowerman is the author of the 2000 Book-of-the-Month Club selection, The Well-Fed Writer and its 2005 companion, TWFW: Back For Seconds (both self-published), how-to “standards” on writing for businesses for $50-125/hour. In 2006, he released The Well-Fed Self-Publisher: How to Turn One Book into a Full-Time Living. |