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| Category: Business:Small Business And Entrepreneurs | |
| About the Book | |
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The
author spent almost 8 years on the Internet, researching and trying
every method she could find to market a website. Her background in
mail order sales and selling with some of the top salesmen in Encyclopaedia
Britannica gave her the basics she needed to understand the psychology
of salesmanship. This research became The Little Website That
Could. She bought many courses, and tried everything in them.
Some methods worked and some didn't. After running a successful computer
parts ecommerce store, she finally discovered the secrets she had
been looking for. This book is a combination of years of trying and
failing. Included is a secret about Yahoo! and other big search engine listings that she's been keeping to herself for 2 years. Yahoo! gave her their blessing to reveal it to you. The book is meant for anyone who either wants a website or has a website that isn't making very much money for the owner. The purpose of the book is to teach readers the secrets she has learned through trial and error, thus saving them the expense and frustrating moments she spent learning about the Internet. She started formulating this book into notes in 1998, and she spent a whole year writing each chapter in her car at lunchtime.
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| About the Author | |
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Lynne Schlumpf finally wrote the book she'd always wanted to write 24 years after being published as a poet. "Anyone can if they think they can. A website should be everything you are. Your magic, your creative gifts," she says. |