Marketing For Results--A Practical Toolkit for Small Businesses and Professional Advisors

Marketing For Results is a practical book with real world applications, ideas, and examples. It is an ideal "toolkit" for small businesses and their owners and for professional advisors--legal, insurance, financial services, accounting, engineering, architectural, writers, and others.

The main focus of the book is how to build a marketing plan and approach that fit your business and your budget. Expensive tactics such as Yellow Pages advertising are not covered; practical things like writing articles, networking, getting "free" publicity, incorporating social events, and writing a living marketing plan are covered in detail.

Some of the less-than-conventional topics included in "Marketing For Results" are networking through "leads groups," Chambers of Commerce, professional service organizations (such as Lions Clubs and Rotary), promoting your business and services through writing for professional, trade, and other publications, and so forth.

One of the biggest mistakes small businesses and professional advisors make is "talking up" their business and services in jargon, "terms of art," or industry slang, and then wondering why no one refers them business. This book helps you see what you are doing (or not doing) and take the next steps to grow your business.

If you want to take your business to the next level and aren't sure how to proceed, or if you need a practical support system to develop a marketing approach that works, this is the book for you.