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| Category: Business:Marketing:Internet |
(requires Adobe Reader)
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| About the Book | |
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How Much for Just the Spider? Strategic Website Marketing is a how-to guide designed to help you effectively and economically incorporate the Web into your marketing strategies. You will learn how to develop a strategic Web site marketing plan designed to work with your company's overall strategy. The book helps you understand market research, industry analysis, SWOT analysis, segmenting, targeting, and more. You will also discover numerous Internet-based marketing tactics, with links to authorities in each area. This book -- together with its companion site, WebSiteMarketingPlan.com -- will help you effectively utilize the Web in your business marketing. Inside you will find: * Step-by-step instructions for creating a strategic marketing plan for your Web site. * Nearly 300 cost-categorized resources for easier budgeting (updated and amended on the companion Web site). * Links to expert resources at the end of each chapter.
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| About the Author | |
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Bobette Kyle draws upon 15+ years of Marketing/Executive experience, online marketing experience, and a marketing MBA as inspiration for her writing. Bobette is also proprietor at: WebSiteMarketingPlan.com |