| ||||||||||||
| Category: How To |
(requires Adobe Reader)
|
| About the Book | |
|
If you want to succeed in business you must regard yourself as a product. Like any physical product you yourself have attributes - positive and negative - which need to be packaged carefully if you are to stand any chance of getting that job or promotion. Generally your CV is selling you in the hope of making interview. If you make interview you are hoping that you are the right candidate; the only candidate that they want. But if you’re selling, then automatically someone else is buying, and that is why you need to understand the selling and buying cycle. Sometimes it's referred to as "Sales for non-sales people" - but everybody sells to somebody every day, so we are all Sales People. ------ It has also been said many times that selling is the highest form of professional communication and that the best sales people have the highest level of integrity. And nothing could be nearer the truth when you are talking about selling YOU! ------ If you cannot get across all the positive things about yourself in a truthful and convincing manner, you will fail. So now, as a Sales Person, you need to learn how to master the challenge of Selling and Marketing Yourself!
|
|
| About the Author | |
 |
A.J. Cahill has over 30 years commercial experience with Gulf Oil, International Computers Limited, L.M. Ericsson, Philips and Siemens in IT, Sales and Marketing, Line and General Manager positions. He has also worked with the Management and Skills Training organisation delivering courses in Sales, Customer Service and Telephone Techniques. |