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| Category: Business:Marketing |
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| About the Book | |
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Your brand makes or breaks you. This message is the premise of DUH! MARKETING: 99 Monstrous Missteps You Can Use to Learn, Laugh and Grow Your Business. The book offers a humorous jaunt through the advertising and marketing jungle and is guaranteed to get you to chuckle or gasp over positively on-point or miserably off-target marketing efforts by some of the most recognized companies worldwide. DUH! MARKETING covers the essentials of marketing through analysis of humorous and not-so-hilarious real-life examples. It provides simple and foundational marketing guidelines following the premise that if readers can remember an outrageous story, they will never forget its lesson. Whether you are looking to accelerate your learning curve or seek understanding of the nuances of branding, DUH! MARKETING is a most enjoyable and educational read.
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| About the Author | |
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Branding speaker and expert Liz Goodgold has over 25 years of experience working for huge clients as well as small business owners and start-ups. Her specialized, one-on-one branding and coaching programs spark new ideas that deliver sure-fire results. Her second book RED FIRE BRANDING will be published in September 2009. |