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| Category: Writing:Internet |
(requires Adobe Reader)
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| About the Book | |
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Typical online readers will devote a mere five seconds to your website - unless you persuade them to linger. How? 7 Steps to Effective Web Content has the answers. This lively, well-written e-book will give you the skills to: - Grab your intended market's attention immediately - Understand what your market wants from your website - Build a strong message that makes readers take action - Define the key words that will make your site searchable - Develop a tagline that makes an impact on your market - Map your web pages to ensure complete content - Write concisely to hold your reader's attention - Create compelling headings to make information accessible Includes a series of dynamic, hands-on exercises to get your web content started NOW! Praise for 7 Steps to Effective Web Content “The exercises in Elizabeth Short’s fantastic E-book, 7 Steps to Effective Web Content, make it worth the cover price alone! But that doesn’t give credit enough to the beauty of the design, the friendly style of the writing, and genuine helpfulness of this E-book for the busy person trying to quickly digest how to finesse online communication. In this concise and streamlined online volume, Elizabeth Short makes the complex, easy, no matter what the reader’s level of online expertise.” --Christina Katz, editor of Writers on the Rise and author of "Writer Mama" “Ready to take your business from promising concept to persuasive content online? 7 Steps to Effective Web Content gives you everything you need to maximize your web presence. Learn what people need from their pursuit of online information and how to most effectively give it to them. A series of strategic exercises prepares you to develop content that transforms click-throughs to follow-through from the people who matter most to your business.” --Sage Cohen, founder and principal, Sage Communications
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| About the Author | |
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Elizabeth Short is a freelance copywriter and graphic designer with a passion for helping small businesses build and broadcast effective marketing messages. With a focus on websites, brochures and other promotional materials, she brings together content + design in easy, affordable packages guaranteed to win new clients. |