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| Category: How To |
(requires Adobe Reader)
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| About the Book | |
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Currently a required text at The College of Aspiring Artists, the informative and entertaining book is designed to provide the fundamentals of media relations and publicity in order to effectively launch a publicity campaign.
It will provide the step-by-step dynamics of structuring a press kit, biography, press release, fact sheet, media alert and pitch letter to pitching and understanding the media, and will make the process of becoming a Do-It-Yourself publicist fun.
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| About the Author | |
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Owner and CEO of Pc Public Relations & Management in Pasadena, CA. Phyllis Caddell-M has represented Stellar, Grammy and American Music-award-winning recording artists who have appeared on The Oprah Winfrey Show to CNN.
She distributes the DIY publicity newsletter, conducts publicity workshops, and speaks throughout the U.S. |