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| Category: Business:Entrepreneurship |
(requires Adobe Reader)
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| About the Book | |
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The book helps readers navigate from business idea to launching a successful new venture. An easy-to-read entertaining book delivering powerful, useful counsel. Entrepreneurs with experience learn starting a new venture really is the easy part– from business idea, business plan, resources, and launch- these skills can be learned. A recent search on Amazon showed 9,003 "start your own business" or "SYOB" books and many are excellent. And they cover skills the author calls Entrepreneurial Management 1.0. But SBA statistics show half of all these new ventures fail within five years- the challenge is not starting a new business but growth and survival. So, with plenty of books out there, why kill trees for one more? The more relevant question is despite all these resources, why do half of all new ventures fail to meet the critical five- year milestone? Today's challenges demand you know more. Entrepreneurial Management 1.0 skills are just not good enough to help you be a "Survivor" entrepreneur. Simply put, yesterday's skills do not meet today's entrepreneur's needs. Before committing resources to develop new ventures, Fortune 500 firms go further, look at strategic issues, identify alliance and global strategies, understand how new venture metrics impact overall return given 3 to 5,000 other products and services in their business. And these Fortune 500 techniques provide the foundation for what the author defines as Entrepreneurial Management 2.0, a new entrepreneurial management discipline drawing upon new venture 'best practices', Fortune 500 firm techniques for launching and managing new ventures, and the author's experience working with many early-stage public and private companies. Helping entrepreneurs gain new skills needed to meet today’s challenges, reach the critical five-year milestone, and create more "Survivor" rather than "Maybe Next Time" entrepreneurs, is why the author wrote this book. Entrepreneurial Management 2.0 includes a portfolio of new entrepreneurial management skills organized into the eight "Building Blocks" which are defined and explained with examples in the new book. The Second Edition includes edits to improve readability and several new sections. The Digital Marketing arena is moving quickly, impacting today’s traditional sales and marketing processes. The Second Edition includes a new section on Digital Marketing, reviewing tools, methodologies, and impact for entrepreneurs. Regulatory guidelines for securing capital have changed significantly since the First Edition release in 2015. The regulatory section has been revised and updated with updates on the JOBS Act related regulations and a new section addressing the SEC's 'Regulation Crowdfunding' initiative offering entrepreneurs new alternatives to secure financing.
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| Reviews | |
"Being an entrepreneur can be a brutal experience, especially with brimming optimism and no guidelines. Paul Silverman has written a 'Tough Love' book that both confronts one with serious doses of reality, and the model that success follows. His experience and observation flow through the text to the great benefit of the reader. This is one reference book for winners in the marketplace of ideas." "To be a great athlete or entrepreneur, you must master the fundamentals of the game. If you want to score big as an entrepreneur, Paul Silverman has provided the path--all the basics plus compelling real-life stories. A must read for the next Steve Jobs, Mark Zuckerberg, or Jeff Bezos." “This book is a MUST READ for anyone who is even thinking about planning on starting a business. It's a step by step walk through the critical processes of getting an idea from thought to paper to funding and into action."
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| About the Author | |
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The author is a seasoned entrepreneur, global management executive, educator and advisor with a successful track record over four decades. Serving as CEO/founder of public and private companies, he worked with hundreds of ventures, published four entrepreneurship books, and taught management courses at four Washington, D.C. area universities since 2003. |