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| Category: Business:Marketing:Product Launches |
(requires Adobe Reader)
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| About the Book | |
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FROM DENTAL FLOSS TO GUITAR STRINGS SUCCESSFUL GRASSROOTS PRODUCT LAUNCHES Part 1 is a memoir and features the author's stories of leading the successful launch of GLIDEŽ Floss and ELIXIRŽ Guitar Strings. Part 2 is a fresh look at critical lessons learned in launching products. Lessons include framing the product value statement, creating a strategic plan, determining the right price, high-impact grassroots marketing, leadership and teams, and understanding the important numbers.
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| Reviews | |
"John is an exceptionally innovative product manager. The lessons in this book will greatly improve the likelihood of start-up success.
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| About the Author | |
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John is a graduate of the United States Naval Academy and the University of Maryland School of Law. John led the launch of GLIDE Floss and ELIXIR Strings at Gore. At Eaton, John managed Industrial Sector Business Development and he also served as Vice President and Chief Counsel, Global Contracts. |