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| Category: Business:Marketing | |
| About the Book | |
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I
get asked by small and medium sized business owners, "Where and how
often should I advertise?" They are always looking for the magic medium
that will usher in increaed sales and profits. But, giving them the
answer they are looking for is not that simple. In order to create an effective marketing plan, you must first define who your competition is, what your business needs to accomplish, how you are different and who you will define as your target market. Only after you have answered these key questions can you begin to select your mediums, allocate funds, and plan your annual calendar. These steps are necessary to prevent putting the proverbial cart before the horse. In my experience in working with business owners, they often have that cart before the horse and are often wasting enormous amounts of money promoting their business in many of the wrong places. I realized that many business owners were neglecting to answer some very fundamental questions before deciding where to place an ad. That is why I wrote, How To Create An Effective Marketing Plan In 7 Steps. This How-To-Kit will provide you with a working knowledge of the planning process and provide all the forms, worksheets and formulas necessary to determine the best product to sell to whom, how to position it, and the plan to do it, effectively! By the time you complete all that is in this How-To-Kit, you will have a strategic marketing plan ready to implement for your business. How To Create A Marketing Plan In 7 Steps reveals the tools used by advertising agency professionals when creating marketing plans for their clients. This e-book will help you: + Significantly increase your sales + Provide you with techniques to make the best decisions on where to advertise + Maximize the use of your marketing dollars + Allow you to place your advertising where and when it will get results Work Smarter, Not Harder!
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| About the Author | |
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Nicole M. Clary founded, Professional Marketing Matters, Inc. in 1996. The marketing plans she develops for her clients increase their return on investment. Now she reveals her secrets for small business owners to Work Smarter, Not Harder in "How To Create An Effective Marketing Plan In 7 Steps." |