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Building Brands & Creating Cultures of Authentic Servant Leadership by Stacy Wall Schweikhart

Building Brands & Creating Cultures of Authentic Servant Leadership

by Stacy Wall Schweikhart

222 pages
Your investment in the culture & environment where your teams spend more waking hours than they do at home with families is your most valuable contribution as a servant leader. Maybe your existing culture is a healthy one. But how do you know? This is a step-by-step guide to building a brand & creating a culture of authentic servant leadership.

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Category: Business:Management
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About the Book
Your investment in the culture and environment where your teams spend more waking hours than they do at home with with families is your most valuable contribution as a servant leader.

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Certainly you could choose to believe that your existing culture is a healthy one. Maybe it is. But how do you know?

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If you donít have the right brand, both externally and internally, you wonít attract the right people. If you donít have the right people, or people with the right priorities, you canít create or sustain a thriving culture.

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Branding and culture, particularly for public serving organizations and people serving leaders, are interdependent.

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This book is a step-by-step guide to building a brand and creating a culture of authentic servant leadership for your organization.

 

Reviews
I love this book, the topic, the content and all the steps. Its a great process outlined very clearly on how to go from A to Z with great examples and stories along the way. I like Golden City and Grit City approach and think that is very identifiable to everyone in some way. The focus on the people over the process is a critical issue and this is a great step in addressing that in this space, even for the non-people people the process forces the issue.
- Ryan Davis
Stacy brings the expertise that I (and most of us) lack in the practical strategies needed to manage a brand. But she also brings a wealth of experience in media relations, crisis communications, and community relations, as well as branding and culture. But most significantly, Stacy has studied, believes in, and walks the talk of authentic servant leadership.
- Ron Holifield

 

 

About the Author
Stacy Wall Schweikhart Stacy Wall Schweikhart is a servant leader in the public sector, a teacher & presenter, advisor & mentor dedicated to creating thriving cultures that attract the best & brightest to public serving organizations.
Ron Holifield is the CEO of SGR which specializes in helping organizations recruit, access and develop leaders to create an authentic servant leadership culture.

 

 

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