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How To e-Brand Your Dot.Com Business by Kevin M. Clark

How To e-Brand Your Dot.Com Business

by Kevin M. Clark

148 pages
Shows Every Internet Entrepreneur How To Differentiate Your e-Business, Gain a Competitive Advantage, and Turn Your Website Into an Internet Moneymaker!

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Category: Writing:Publishing:Epublishing
About the Book

Which Would You Rather Have... a One-Time Customer or a Lifetime Customer?

Announcing, The Hottest New Book on The Internet:

How To e-Brand Your Dot.Com Business

Revolutionary Breakthrough "Branding Formula" Shows every Internet Entrepreneur How To Differentiate Your e-Business, Gain a Competitive Advantage, and Turn Your Website Into an Internet Moneymaker!

"e-Branded" Web Businesses Profit More!

Can you feel it? I'm talking about that growing realization by online businesses that you are in a crowded and competitive online environment.

And that you must differentiate your e-business from your competitors by developing a unique brand that offers a solution or result to your prospective market place.

It's pretty obvious that it is even more crucial to e-brand your Internet business because there is not a real store for a prospect to come into.

The Online Sales Reality Breaks Down Like This...

+ The visual identity that your Web site visitor sees,

+ The randing solution message that they read and,

+ Your headline, sales and information content,

is all they've got to go on when making a decision about which online site they will purchase from.

Yours had better be strong and compelling. And, your e-brand must communicate that you have the results and the value-added customer service experience your prospective customer wants.

Imagine This...

Look around at the most successful Web sites (and by successful I mean profitable). What is it that they know that you don't?

Quite simply it is that branding is a critical component of a "whole" e-marketing strategy and that implementing it correctly will give you a competitive advantage with your online business.

I want you to visualize a person sitting behind a computer. Eyes focused on the screen and one hand on the mouse.

Imagine for a moment that this person is your ideal prospective customer and they are surfing the Internet searching through a variety of choices trying to lock in on a Web Site that will reach out and grab their attention.

A site that delivers...

1. A strong name.
2. A strong visual communication.
3. A solution message that says who you are and what results they will get if they do business with you.

Now you've gotten their attention, they read on to find that you boldly state your guarantee reversing all of the purchasing risk from them and placing it squarely on your shoulders.

Keep visualizing as you watch that prospective customer read your informational content and your sales message.

And with interest click around your site learning more about your product or service validating your credibility with testimonials from satisfied customers.

Now imagine as that person reaches for their wallet, pulls out a credit card and enters it in your form titled "Order Now."

Welcome to the power of e-Branding YOUR Site


 

Reviews
The perfect how-to book for dot.com entrepreneurs. It provides a no-nonsense guide to effective strategy for Web-based firms. You are given secrets for successful e-branding.
- Arthur Kraft, Ph.D. Dean, College of Commerce and The Charles H. Kellstadt Graduate School of Business, Depaul University

 

 

About the Author

Kevin M. Clark is a regional winner of the "Entrepreneur Of The Year" award sponsored by Ernst & Young, LLP, has been involved in acqusitions, turnarounds and has successfully taken a company public. He has grown his own offline and online businesses to over a combined $100 million.

 

 

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