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| Category: Business:Marketing:Internet | |
| About the Book | |
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E-Marketing
One: A Mirco View Of Your Internet Strategies is a practical
guide for small business owners, marketing managers, web designers,
and web developers. It is an Internet Marketing book that integrates traditional marketing mix (4Ps) and Internet concepts. It covers various topics from Internet Marketing strategies, online products and services, online promotional techniques, Internet pricing strategies, to online distribution channels. Additionally, it discusses the latest emerging trends and online market research techniques in the cyber world. This E-Marketing One book aims at helping you to analyze your internal e-Marketing operation and design new Internet strategies. By understanding the concepts and applying the techniques, you will succeed in the Internet world with improved business performance. There are also many convenient web links, online examples, and references in the book.
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| About the Author | |
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Vivian W. Y. Lee is an experienced Internet Marketing consultant and an educator. She loves to help small to medium sized businesses to design winning marketing strategies. Also, she enjoys sharing insight with her students in Internet Marketing classes. She has a MBA in Marketing and International Business, and a Certificate in Internet Marketing. |
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