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Into the River: How Big Data, The Long Tail, and Situated Cognition is Changing the World of Market Insights Forever by Anthony Cosentino

Into the River: How Big Data, The Long Tail, and Situated Cognition is Changing the World of Market Insights Forever

by Anthony Cosentino

122 pages
A straight-forward perspective into an important and changing industry.

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Category: Business:Marketing
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About the Book
Based on first-hand knowledge of many of the world’s leading corporate insights departments and insights suppliers, Into The River gives the reader a straight-forward perspective into an important and changing industry. More importantly, it provides ideas on how companies, suppliers, and individuals can deal with these industry shifting trends.

 

 

About the Author
Tony’s been an Account Executive in the Market Insights industry since 1999. Since then, he’s built multi-million dollar revenue streams for multiple companies and has serviced some of the biggest brands in the world. He lives with his wife and his new born son in Portland, Oregon.

 

 

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