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| Category: Business:Marketing |
(requires Adobe Reader)
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| About the Book | |
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Whether you call it... Stuff We All Get Souvenirs, Wearables, Awards, Gifts Souvenirs, Wearables And Giveaways .. the term "swag" refers to any promotional product that has a logo, message, tagline or some form of personalization on it, usually with the intent of advertising a business, event, team, person or cause. Swag is generally easy to buy. And it's easy to make mistakes when buying. But those mistakes can be costly, not just in terms of dollars, but in terms of your image and brand. So what we'll be discussing here is how to buy it right using the Promo With Purpose concept! Inside you'll discover... * 3 Ways Cheap Promotional Products Can be the Most Expensive * Why Retail Products Cannot be Decorated * Why You Don't Always Need Something Different * How Non Profits Can Avoid a PR Nightmare * The Number One Promotional Product Mistake Restaurants Make * 5 Ways to Ditch Promotional Product Thieves at Tradeshows * When Ecofriendly Promo Doesn't Work * Understanding the Buying Process * What is Good Artwork for Imprinting? * How to Imprint QR Codes * 7 Things You Need to Know When Ordering T-Shirts * 4 Tips for Handling Rush Orders * What is the Shelf Life for Swag?
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| About the Author | |
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Heidi Thorne is a promotional products marketing expert, speaker, and editor and founder of the Promo With Purpose Today blog. She has spent more than two decades in the fields of sales, marketing, advertising and public relations. |
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