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Better Than Money: Build Your Fortune Using Stock Options and Other Equity Incentives--in Up and Down Markets by David E. Gumpert

Better Than Money: Build Your Fortune Using Stock Options and Other Equity Incentives--in Up and Down Markets

by David E. Gumpert

186 pages
Today's new career essential. Everything employees need to understand and negotiate stock option agreements than can make them wealthy.

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(PDF format)
Category: Business:Professional Finance
About the Book
David E. Gumpert is a successful entrepreneur and business author, who has handed out and received stock options. He has learned from the trenches the nuances of the process, and he shares his lessons in Better Than Money.

As an entrepreneur, he co-founded NetMarquee Inc., an online direct marketing agency, in 1995. It was acquired by Circle (CIRC, NASDAQ)in late 1999, and David is currently a Circle vice president. As NetMarquee's president and chairman, he helped formulate the company's stock option program, which eventually led to all employees sharing in the proceeds from the company's sale to Circle.

As an author, David has written or co-authored six books on small business, entrepreneurship and marketing communications. His book, How to Really Create a Successful Business Plan (Inc. Publishing), has sold more than 100,000 copies. One of his first books, Business Plans That Win $$$: Lessons from the MIT Enterprise Forum (Harper-Collins) co-authored with Stanley Rich, remains a classic more than 15 years after its original publication.

David was previously a senior editor of Inc. magazine, an associate editor of The Harvard Business Review, and a staff reporter for The Wall Street Journal.

 

 

About the Author
David E. Gumpert is a successful entrepreneur and business author, who has handed out and received stock options. He has learned from the trenches the nuances of the process, and he shares his lessons in Better Than Money.

 

 

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