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The Little Book on Strategic Planning, Budgeting and Marketing in Small Business Enterprises: A Kit for Survival in an Economic and Financial Crisis by ELIJAH JAMES

The Little Book on Strategic Planning, Budgeting and Marketing in Small Business Enterprises: A Kit for Survival in an Economic and Financial Crisis

by ELIJAH JAMES

176 pages
A "must read" for small business owners and managers.

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Category: Business:Small Business And Entrepreneurs
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About the Book
North America and the rest of the world are currently in the worst economic and financial crisis in recent times. Businesses large and small are suffering, and many small business enterprises have already closed their doors. The survival of others is at stake.

The big question is, What can small businesses do to survive in these difficult economic times? This book is an attempt to provide some practical guidelines, which, if implemented, can help small businesses weather the economic storm. Not only can small businesses survive, but they can also flourish even in these difficult economic times.

There are three things above all that small businesses must do to survive the economic and financial crisis: strategic planning, budgeting, and marketing. Embracing and implementing these strategies and practices will strengthen the position of small businesses and prepare them to face the challenges of a gloomy economic situation.

This book could have been written to contain 300 or 400 pages, but it is deliberately kept short so that it can easily serve as a ready and portable reference. The information is organized into just seven chapters and an appendix. Look at the brief Table of Contents below:

1. Small Business Enterprise
2. The Anatomy of a Business Failure
3. General Introduction to Strategic Planning
4. Strategic Planning Process
5. Budgeting and Control
6. Profit Planning
7. Marketing Products and Services
Appendix: Sample Strategic Plan for a Small Insurance Company.

Long after this crisis is over (and it will be a long time before we can breathe a sigh of relief), the guidelines and suggestions presented in this book will continue to be a practical source of information for small business owners and managers. After all, good business practices are required regardless of the economic environment within which firms operate.

This book will prove to be an invaluable asset to the small business owner and manager.

 

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About the Author
Elijah James is a senior member of the Economics Department at Dawson College in Montreal. He has taught at McGill University and Concordia University, and is also a consultant of international stature, providing consulting services to governments and the private sector. He has authored many books.

 

 

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