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RED HOT INTERNET PUBLICITY: An Author's Guide to Marketing Your Book on the Internet by Penny Sansevieri

RED HOT INTERNET PUBLICITY: An Author's Guide to Marketing Your Book on the Internet

by Penny Sansevieri

220 pages
Now you can gain invaluable insights and insider information about online marketing and publicity in this new book: Red Hot Internet Publicity (Morgan James Publishing, June 2007). You’ll learn how to maximize your Internet promotional efforts by utilizing blogs, Internet articles, chat groups, ezines and hundreds of secrets tools and strategies used by some of the most savvy Internet marketers.

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(PDF format)
Category: Business:Marketing:Internet
(requires Adobe Reader)
About the Book
The Internet has changed the landscape of book publishing forever. That’s why four of the five largest New York book publishers hire Penny C. Sansevieri to mentor their own Internet publicity department employees. It’s also why these major publishers routinely recommend Penny to their authors as an Internet publicist.

Penny made one of her own books an Amazon.com bestseller for three months running. She’s the inventor of the Virtual Author Tour™ and the leading expert on using the Internet to promote books of all kinds. She firmly believes that self-published books and niche titles can benefit even more from the Internet than celebrity and mass-market books. No ivory-tower theorist, Penny’s a hands-on visionary with her feet on the ground and her eyes on the prize!

In this breathtaking new book you will learn:
• 12 blockbuster techniques to use blogs for book publicity
• The best way to design, write and promote a Web site to sell your book
• The 6 “need-to-know” rules of publicity for the Internet age
• Proven “live promotion” techniques you can use to reach a worldwide audience
– from the comfort of your own home!
• 13 Web sites where you can post your press release for free
• The documented secret of authors who sell 3 times as many books as anyone else
• … and much, much more!

If you plan to write and publish your own book, you need to know what Penny says in this one!

“An indispensable guide to leveraging the Internet to get the word out about anything. As an author, I wish Red Hot Internet Publicity existed before my first book was published!”
-Aliza Sherman, author, “The Everything Blogging Book” and “PowerTools for Women in Business.”

 

 

About the Author
Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert. Her company is one of the leaders in the publishing industry and has developed some of the most cutting-edge book marketing campaigns. She is the author of five books, including Book to Bestseller which has been called the "road map to publishing success." AME is the first marketing and publicity firm to use Internet promotion to its full impact through The Virtual Author Tour™, which strategically works with message boards, blogs, ezines, and relevant sites to push an authors message into the virtual community and connect with sites related to the book's topic, positioning the author in his or her market.

 

 

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