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| Category: Business:Marketing |
(requires Adobe Reader)
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| About the Book | |
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At last an easy to understand, 1-2-3 step-by-step guide for the small business entrepreneur to discover the secrets of attracting new customers and keeping them loyal. In this authoritative guide you'll receive step-by-step instructions for quickly customizing your own promotions and you'll discover... ** 3 ways to position your company to get the most out of your advertising dollars. ** 15 proven offers you can use tommorrow to boost sales and profits. ** 5 promotion strategies that will wean your customers away from couponing. ** 12 tips for writing more effective ads. ** 14 ways to design ads that sell. ** 10 ways to boost your advertising response rates. Plus 55 actual case studies of successful promotions you can copy and use right away to boost store traffic and sales. These are not pie in the sky theories, but actual strategies written by the author and tested which have generated millions of dollars for his clients. Here's what Bob Bly, author of "How to Promote Your Own Business" says about this guide, "A+ job, This is a valuable book I would recommend to any small business who wants to increase sales, get new business and retain valued customers."
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| About the Author | |
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Allan J. Katz is President of Loyalty Marketing Institute, LLC., a direct marketing consulting company specializing in assisting small businesses and entrepreneurs attract new customers and keep them loyal. |